You have to Sell, but Who Will Plan?

It is very usual for a lot of small scale businesses to head on directly into selling without planning for it or say without marketing your product well. A lot of times the line between sales and marketing is blurred too. However, the need for brand awareness, against what is usually thought about it, isn’t unnecessary. With so many brands vying for the customer’s attention, the chances of them buying a product or service just like that seem pretty less. How about marketing it right then?

What We Do

Resource Team Planning

How many teammates do you need for smarter sales and just how many would be enough to market you. The resource team planning module is about that.

GTM Strategy Planning

You know the product, you know what you want for it but how do you do it? The GTM strategy module works towards creation of a dedicated plan of execution keeping the worst

Media Consumption Planning

Should digital media be good for your brand or should the more traditional media be the choice. How much should you pay? This module answers that.

ROAS/ROI Planning

And lastly, if you are not measuring the value that you are generating out of what you are doing, what exactly are you planning to do. Hence, we at Athena consulting make sure that the best metric to suit your business type is chosen and worked upon